The international telecommunications company Rullex is building a new office in Philadelphia. The general concept of interior design is modern brevity with the active inclusion of corporate identity elements. Accent details in a stylish monochrome office were precisely the sprinkling of the corporate color, patterns, and logo.
The office space was previously used as a warehouse, with high ceilings and massive through-truss that were hidden by a false ceiling. The designers decided to dismantle it and open farms. Thus, they recreated the atmosphere of an industrial zone, emphasizing the technical direction of the company.
The ceiling was beaten by adding color to the beams – corporate terracotta. Sound-absorbing panels create a comfortable acoustic atmosphere without excessive noise. Together with the lamps, they completed the composition, emphasizing the linearity of the space. One of the methods of zoning became textile screens of corporate color, which separate zones from each other if necessary: thanks to them, the open space can easily turn into a deep-focus room.
Cabinets are separated from other rooms by glass partitions with curtains. So each employee can adjust the level of privacy he needs. For privacy, rather high soft screens of the work areas are also used. Felt decorative panels on the walls increase sound insulation and add a feeling of coziness.
According to the designers’ idea, in contrast to the laconic interior of the working environment, the kitchen area can be seen immediately from the reception through a glass partition, made with a greater degree of detail and in a contrasting color.
Through the design of the Rullex office, the positioning of the brand is broadcast. The details intentionally left from the industrial premises are a testament to the history of the building, and the elements of the brand book used in the interior reveal a unique corporate style.