Interior design of the restaurant: how to attract visitors not only with exquisite dishes

A modern trendy food establishment is not limited to just offering perfectly tasting dishes. Good food can be enjoyed at home, or even without cooking, as there are plenty of quick delivery services available. An establishment that attracts visitors is one where an unforgettable atmosphere reigns. This atmosphere is formed through the interaction of sensations: where aroma precedes taste, sight enhances it, and tactile and auditory sensations complement it. 

The restaurant industry is highly competitive, and modern consumers are extremely demanding. Therefore, standing out with interior design, like a wow magnet, means success and a continuous flow of visitors.

It all starts with a unique concept, mood, and message of the establishment, which are carefully thought out during the mood board stage. All elements of the room will depend on the chosen idea: from the loudness and style of the music to the colors and textures, from the type of lighting to the roughness of the countertops. The combination of thought-out elements will create a unique and unforgettable atmosphere that will engage all senses and attract intrigued customers.

The exterior of a restaurant is its business card, which attracts attention and invites people inside. Whether it’s a minimalistic design or an extravagant and kitschy object at the entrance, it depends on the chosen concept. However, in any case, the entrance to your establishment should be stylish and exclusive, reflecting the brand’s voice. A cozy terrace can also be another advantage of visiting your restaurant during the warm season. The welcome area, which is memorable and immerses visitors in the necessary atmosphere, anticipates future emotions. Here, it’s important to smoothly continue the impression from the exterior, and greet visitors with something special that leaves a positive impression. For example, it could be an art object, an unconventional plant design, or an antique vinyl record player. The choice will depend on the concept, creativity, and expertise of the designer.

The zoning of the establishment should be professionally thought out. Lines of sight, paths, and the placement of seating areas should be planned so that the space is functional, comfortable, and visually appealing. Currently, establishments with large open spaces and combined seating areas are popular, where both a noisy group and a solitary couple can be accommodated without complications. A well-designed space will be zoned so that the optimal number of seating areas can be accommodated, while visitors will feel a sense of personal space and comfort, and lines of sight will open up a complete picture of the aesthetics of the premises.

In shaping and maintaining the necessary atmosphere of the establishment, lighting plays a huge role. Depending on the overall concept and message, it can be subdued or bright, warm or cold, directional or diffused, metric or rhythmic. Creating the effect of layered lighting gives depth and the necessary character. Light fixtures can serve as accent details of the space, and properly selected wall sconces will harmoniously complement the concept of the establishment. Designers will propose the most optimal lighting options based on the given concept.

Depending on the brand book and the emotion that the establishment conveys, color solutions are selected. Scientists say that 90% of first impressions are formed under the influence of color. Colors affect people’s behavior, mood, and stress levels. By choosing warm shades, designers consciously appeal to creating a sense of comfort and trust, while cold ones create a sense of restraint and stability. Bright and neon colors are more typical for modern industrial interiors, but it is worth being careful with intense colors, as they can cause oversaturation and even irritation on a large scale.

Comfortable seating and furniture that complements the aesthetics of the space while also providing comfort are essential for any high-class establishment. With a meticulous selection of materials and textures and careful combination, the designer creates a tactile experience that complements the visitors’ spectrum of sensations. A leather seating area provides a soft balance to the noble wood tables, while the use of glass and metal adds an industrial touch. By creatively combining and playing with textures, designers can create unique and modern interior solutions for truly stylish establishments.

Unique design elements that will become the hallmark of the restaurant and make it popular on social media will work better than any advertisement. These can include antique or vintage items, works of art, installations featuring the brand identity, objects printed on a 3D printer, giant sculptures, or interactive functional walls. There are countless options, and it is worth involving a creative and experienced designer who will offer you the best solutions according to the concept.

Excellent interior design will be an extension or even an embodiment of your brand, bringing popularity to your establishment among visitors. A good cuisine combined with quality service and impeccable interior design is a combo that guarantees a continuous flow of visitors to your hospitable location.